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FAQ

Product Features

What is a “clarity enhanced” diamond?

Not all diamonds are flawless. Some diamonds have inclusions that are visible to the naked eye. Certain visible inclusions can be processed to improve their appearance to the naked eye. Keep in mind that clarity enhanced diamonds are 100% natural diamonds.

How does the enhancement process work?

Using a vacuum process, the air within the diamond’s inclusion is removed and replaced with a material that is very similar to the diamond. This filler material mimics the diamond in the way it interacts with light entering the diamond. The inclusion is still in the diamond but since it is now filled it can no longer be seen to the naked eye.

Are all clarity enhanced diamonds flawless as a result of the process?

No. The process varies in its final result depending on what clarity the diamond had prior to enhancement. Since the process can only improve the apparent clarity by one or two grades the highest achievable apparent clarity is a VS2.

Is the treatment process permanent?

Under normal wear and tear, the treatment will last for life. Exposure to a jeweler’s torch (such as during retipping) can alter the filler material or even remove it entirely.

If the filler material is altered or removed, can the diamond be reprocessed?

Yes. Unlike other treated gemstones, the diamond itself is not damaged if the filler material is altered or removed. The diamond can be reprocessed to restore its original enhanced look.

Is a clarity enhanced diamond the same as a laser drilled diamond?

Although laser drilling also improves the clarity of a diamond it is considered a different type of process. Laser drilling is a permanent process designed to remove the appearance of carbon spot inclusions. A laser is pointed at the carbon spot within the diamond. A microscopic entryway is then created which allows the carbon spot to be “bleached” white.

Are clarity enhanced diamonds also laser drilled?

Laser drilling is not required in order to process a clarity enhanced diamond. Some clarity enhanced diamonds are laser drilled as well for one of two reasons. The diamond could have had a carbon spot in addition to a suitable inclusion, or the inclusion was completely enclosed within the diamond and therefore required an entryway.

How do you identify a clarity enhanced diamond?

All clarity enhanced diamonds exhibit a “flash effect.” When tilted under light, a subtle flash can be seen under 10x magnification. This flash can be seen in different colors such as violet, blue or pink.

Product Benefits

Do clarity enhanced diamonds cost less than non-enhanced diamonds?

Yes – there is a 30 to 40% difference in price. Keep in mind that although they cost less, they are not worth less. They look just as good as their clarity enhanced counterparts.

What are the benefits of offering a clarity enhanced diamond in addition to a non-enhanced diamond in any given sales opportunity?

Many consumers have never heard of enhanced diamonds. They arrive at your store with the hopes of buying their “dream” diamond, although not always realizing how expensive their dream really is. Offering an enhanced diamond alongside a non-enhanced diamond can help you close more sales in two ways. For the budget shopper, the dream of owning the size they originally wanted can be a reality. For other shoppers, a much larger diamond is now possible.

What options are available in clarity enhanced diamonds?

All shapes and sizes from melee up to 5 carats plus, all colors and all clarities up to VS2. We also carry a nice selection of color treated clarity enhanced diamonds.

Are clarity enhanced diamonds available in jewelry as well?

Yes. In addition to our large selection of loose diamonds, we carry a full line of basic and unique jewelry set with clarity enhanced diamonds.

Selling Aids

Are memo programs available?

Yes. The total memo amount and program durations are considered on an individual basis.

Are upgrades available?

Yes. We offer a full value upgrade towards the purchase of a more expensive diamond at any time in the future.

Are clarity enhanced diamonds certified?

Yes. We submit some of our clarity enhanced diamonds to an independent grading lab for certification.

Is the treatment processed guaranteed?

Yes. If the filler material is altered or removed for any reason simply return the diamond to us and we’ll reprocess the diamond at no charge to you or your customer.

Is your guarantee in writing?

Yes. With every purchase, we will send you our guarantee in writing on a wallet size card upon request.

Selling Techniques

At what point in the sales presentation do you suggest we offer an enhanced diamond?

As soon as you present a diamond for the first time. You should plan to have some basic options on hand for basic sales such as a ½, ¾ and a 1ct. For larger stones, call us right after you order a stone from your non-enhanced diamond supplier. Tell us what non-enhanced diamond you plan to present and we’ll make sure you’ll have the right enhanced diamond to show side by side.